Our name is an intentional reference to Lewis Carroll’s Through the Looking Glass, to honor Carroll’s knack for highlighting how imagination and creativity can impact everyday reality. 

Six years after writing Alice in Wonderland, Carroll (who’s real name was Charles Dodgson), found the name for his sequel when he met a little girl named Alice Raikes while in London.

He invited her indoors, put an orange in her right hand and asked her in which hand she was holding it. Then, he put her in front of a mirror, and asked which hand the child in the mirror was holding the orange in. Alice told him that it was in her left hand. 

When he asked her for an explanation, she answered: "Supposing I was on the other side of the glass, wouldn't the orange still be in my right hand?" He was delighted with her answer and decided that his new book would be about the world on the other side of the looking glass.
(source: Alice’s Adventures in Wonderland/Through the looking Glass, Puffin Books, 1946)

So… what does this anecdote have to do with Public Relations?

First and foremost, it highlights to what extent perspective molds perceptions.  That’s why different audiences can receive the same information in completely different ways. 

Second, it celebrates creative thinking. Think about it — the benefits we reap from today’s technology all stem from ideas that saw beyond what was then possible.

Last but not least, it reminds us how powerful a single exchange can be. From this one incident stemmed one of literature’s most renowned children’s stories. It’s a wonderful example of the power of communications — in business and beyond!