Understanding
that individual companies have individual needs, we place
great rigor in aligning all programs to stated business
objectives. We also know
that the best strategies are useless if they aren’t
well executed, and place equal emphasis on both. Whether
adding our unique stamp to “block and tackle” PR
programs, exploiting an unforeseen opportunity, or creating
a clever, out-of-the-box campaign, LGPR consistently
delivers results that add to the bottom line. Our service
can be divided into two main categories:
Core PR Programs
Strategic Communications and Thought Leadership
Communications is an area where
change is rampant. The Internet has fundamentally altered
how the media operates, and vastly increased the availability
and accessibility of information. That in turn impacts
how other corporate audiences –analysts, prospects, customers, board
members, partners, advisors, and other friends – form
their impressions of a company.
LGPR works closely with clients to create tangible metrics that measure the effectiveness
of specific programs. Because we see ourselves as a strategic partner and not
just another vendor, we commit to a higher level of accountability. Unlike
other communications firms, we put our money where our mouth is when we say our
success is based on yours. If we fall short of the metrics we set, we refund
our fees based on the percentage missed. Sometimes those results are right there
in front of us…but on the other side of the looking glass. Getting them
is not about where you look so much as how you look. |
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