Messaging & Positioning: Good messaging is the lifeblood of a company’s marketing. While a consistent and easily digestible value proposition is a “must-have” for tech companies, a company’s messaging is more than its tag line and product or corporate differentiators. It reflects the company’s ability to articulate where, why and how they fit into their market. Plain and simple, a well told story is easy to remember. LGPR works with its clients to help them create the template to plug the pieces as it unfolds over time.

Thought Leadership Programs: You have a delighted customer, a high profile board member, a rolodex full of A-listers, a hot tip or a team with a lot to say and the energy to say it. How do you leverage these assets and relationships into competitive advantage? Whether it’s creating a customer or corporate advisory board, hosting an in person or online event, creating or contributing to online conversations or finding new ways to use technology to get a point across, LGPR helps you navigate known and new channels for presenting your company to the world.

Network Development – the popularity of social networking sites for business purposes has demonstrated that more than ever, who you know matters just as much as what you know.  How to turn those relationships into a business asset requires insight and an understanding of how to create a win/win relationship.  Never underestimate the power of people to move your business forward!

Customer Programs – Just because a customer won’t participate in a press release doesn’t necessarily mean that they can’t be used as an asset.  There are a variety of ways that you can leverage customers that won’t come across as abrasive.  LGPR has worked with the internal communications departments of many large companies and can help navigate the realms of what is possible, as well as work with customers to determine what sorts of activities would best serve their interests.

Event Strategy and Management: Whether considering a VIP only event at during an industry conference to a high touch prospect dinner to a customer appreciation day, when you have the opportunity to gain valuable face time with customers, prospects and/or partners, you want to make sure the event goes off without a hitch and that everyone walks away without a doubt that it was time well spent.