Editorial
(Media Relations, Print, Online, & Blog Writing
and Idea Generation): The best way to develop
expertise in something, regardless of if its sports,
painting, martial arts or communications is to immerse
yourself in it. LGPR understands the media because
it is engaged with it all day, every day. Whether
pitching a trends story or managing editorial calendars,
navigating the blogosphere, managing a product review
or placing a contributed article LGPR has a strong “nose
for news,” as well as the ability to make our
clients a relevant part of it.
Analyst Relations: Third
party validation is part of the grease that skids deals
through the pipeline. Analysts can play a key role in
helping the customers that need you find you, and help
you to better understand the market and competitive landscape. With a keen understanding
of the strengths, focuses, and areas of influence of different
firms and individual analysts, LGPR can support your company’s
ability to develop strong relationships with the analyst
community.
Launches, Press Tours and News Generation:
Corporate and product launches are an essential part
of every corporate communications program. They place
a company on the map and create a “pipeline” for
future coverage, which is then executed on through an
intelligent announcement strategy that maintains the
momentum of the launch. From organizing a road or phone
tour to writing FAQs, briefing materials and talking
points, running formal or impromptu media trainings,
interview support and follow through, LGPR puts and keeps
its clients in the spotlight.
Speakers Bureau: Speaking
opportunities can be an effective way to introduce company
executives to potential prospects, partners, employees,
and other influencers in a way that showcases your company
and its offerings in the most positive light. In a world
where relationships are built and nurtured over the Internet,
showing up at the right event can accelerate relationships
in a way that has yet to be duplicated online.
Conference and Event PR – so you’re
invested in a booth presence at a conference and you’re
trying to get the biggest bang for your buck – whether
it is presenting at the conference, making an announcement,
throwing a party, meeting with analysts, partners, or customers,
LGPR will help you determine the best way to extract maximum
value from the event. |
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