“Liz can make things happen like no other. Not only is she a master at her craft and incredibly fun to work with, but while working for me at Thor, she quickly gained a deep understanding of our business, our corporate culture, the competitive landscape, and the key trends and issues driving the identity management market during that time. As a result, our PR became more strategic, which was reflected in the quality and quantity of our press coverage and in increased support for PR initiatives from customers and partners. I’d work with her again in a heartbeat”

John Aisien
VP Product Management, Oracle Fusion Middleware, EMEA .

“I've spent much of my career dealing with the explosive growth of the information security industry, years marked by massive change, both positive and negative. Liz Safran has been a valued ally through these years, someone who understands how to deal with the issues that arise in delivering security products and services to an often unpredictable market landscape. Liz is a treasure in that her street smarts are not confined to PR - they extend to the realm of security itself. Few can bring more positive forces to bear for their clients.“

Rebecca Bace
CEO Infidel, Venture Consultant, Trident Capital

"Elizabeth has produced outstanding results consistently. Her rare combination of energy, creativity and knowledge of the market landscape gives her great access to press, pundits and analysts. It also makes her extraordinarily effective."

Jon Brody
VP of Marketing, TriCipher

“Liz Safran is one of the most effective press professionals I have worked with in this industry.  Her knowledge of enterprise software, IT security and key customers is extensive, and she is one of the best connected people I know in those segments.  She is also excellent at looking for, and submitting publicly available items of interest to her companies and their potential clients. I recommend Liz both professionally and personally.“

Patrick J. Conte
CEO, Agiliance, Inc.

"Having worked with Liz on two different projects, I would have no hesitation in recommending her strongly to any serious security technology company looking to get its message out. Liz is a high energy PR professional who has the earned the respect of journalists, research analysts and other opinion makers."

Ravi Ganesan
Director of Commercialization,
Institute for Cyber Security at the University of San Antonio

“Liz is the person who got me the best PR results of my career. She has an incredible human touch and naturally networks with lots of people who always want to help her. You will too! That gives her access to many "right people" who are happy to grant meetings and listen to her clients. She learns fast, is willing to try new things, and most of all, is very talented, not to mention effective. She did a phenomenal job for us at GreenBorder — Liz got us into the Wall Street Journal, Associated Press and numerous top tier newspapers around the nation, the Financial Times, Fast Company, 2 radio shows, and countless number of online and print technology papers with full reviews and lengthy (multi-page) articles.”

Bernard Harguindeguy
VC Consultant, Former CEO of GreenBorder

“Elizabeth Safran’s understanding of how to deliver a message makes her one of the exceptional marketing consultants in a field of cut-from-the-same-cloth press-release-hawking noise makers.”

Steve Hunt
CEO, Hunt Business Intelligence,
former Forrester Research and Giga Group analyst

“Elizabeth Safran has clearly and repeatedly proven that she is one of the best PR professionals in the industry mainly because she doesn’t see herself as “just” a PR person. Instead, she is steeped inside of the technologies she represents, effectively gaining access to an organization’s top decision makers while becoming a mover and shaker herself through her video and blog work. She also truly understands what both marketers and journalists need and intelligently delivers for both without compromising on either party's goals -- a difficult balance that most others fail to achieve. Among the hundreds of PR people I've worked with over the years, Elizabeth is among the rarefied set I count on one hand as a top-notch professional who is a real pleasure to deal with.”

Robin Lutchansky
CEO, Lutchansky Communications

“I have a long-term relationship with Liz, even pre-dating the launch of my own company, Essential Solutions.  I have been writing about information technology solutions for close to two decades, and I appreciate working with a public relations agent who understands the kinds of stories I am interested in. Liz takes great care to match her clients' needs with my own, never trying to force-fit something for either party. In her own right, Liz has a deep understanding of technology-based business solutions, which is of great benefits to her clients. She helps them tell their story to a wide range of prospects, press and analysts.”

Linda Musthaler
Principal Analyst, Essential Solutions Corporation and writer of the Technology Executive newsletter for Network World

“For the past eight years, I’ve worked with Liz on many security stories for Network World, Computerworld, SC Magazine and many of my other publishers. As a working editor and journalist in the infosec space, I find her ability to put together the right people an invaluable help for my stories.”

Deb Radcliff
Award-winning Writer/Editor www.deb.radcliff.com

“Elizabeth Safran is a true professional. She is one of the cream of the crop in public relations, and she is one of the rare few that truly understand how to do PR in the complex media mix that ranges from old-style print to the newest of the new media. Even better, she understands the how reporters, editors, information providers work, and how to get her customers' messages out to that vast array of diverse outlets. Because of this, working with Elizabeth Safran is a pleasure, not only because she takes my needs into account, but because she can deliver her message in a way that works with me.”

Wayne Rash
Veteran Trade Press Reporter,
Lab director, Columnist and author

“Liz’s quick wit, strong intellect, and gut-level intuition communicated in a direct but humorous style delivers impressive insights into the world of security and beyond. I highly recommend Liz’s work for those who want information not only about security events, but also the behind-the-scenes insights.”

Susan Trainer
CEO, Trainer Communications

“Anyone that works with Liz will not only get plenty of ink, but reap the benefits of her ability to connect with her clients with a wide variety of audiences that can help move their businesses forward.”

Ken Tyminski
Consultant and former CISO, Prudential Financial

“Elizabeth Safran is one of the most engaging and passionate technology public relations experts I have ever met. The term “doing your homework” is overused, but it’s one of the best ways to describe Liz’s work ethic. She will study every facet of a vendor’s technology, products and market position to craft the perfect strategy for gaining the highest level of exposure. She applies her knowledge to one of the deepest relationship networks I’ve ever seen. I have watched Liz use these skills and assets time and again to propel even the smallest company to thought-leadership status. She is truly an asset to have on anyone’s team.”

Lawrence M. Walsh
Vice President & Group Publisher, Channel Insider

“Any start-up that works with Liz raises their profile just by becoming one of her clients. I’ve taken on advisory roles at several of her client companies through her introductions and as far as I’m concerned, any company she asks me to take a look at is one worth knowing about.”

Bob West
CEO, Echelon One, former CISO Fifth Third Bank, and Bank One