About Looking Glass Public Relations  

Looking Glass Public Relations (LGPR) is a public relations consultancy dedicated to supporting the needs of information security companies. Founded in 2006 by technology PR rainmaker Elizabeth Safran, LGPR understands that tech start-ups need to think out-of-the-box and be just as innovative in their communications as they are in their design of products and services.

LGPR prides itself on fusing creativity, practicality, and transparency to cut through the chatter and connect you to the reporters, analysts, and influencers that matter most to your business. Whether you’re a brand new company or a mature one that has remained under the radar, LGPR partners with its client management teams to help them:

  • Establish and manage beneficial relationships with the press, analysts, and other key influencers.
  • Establish a strong presence within current or new markets
  • Build credibility, “personality,” corporate identity and thought leadership
  • Generate press and analyst coverage
  • Attract more customers, partners, staff, advisors, and advocates
  • Support sales