Elizabeth Safran is the founder and principal of Looking Glass Public Relations, a high-tech public relations consultancy focused on enabling information security companies to achieve their business goals. 

Elizabeth has 14 years of public relations and communications experience.  Prior to founding Looking Glass, she built and led the security technology practice at Trainer Communications, which, before her departure, accounted for one third of the company’s revenues. Previously, at Lutchansky Communications, she contributed to a variety of enterprise, Internet, security, and wireless accounts. As the account manager for Check Point Software Technologies, Inc., Elizabeth helped land the company cover stories in Forbes and Fortune during the same week and contributed to the agency winning the Bull Dog Reporter’s prestigious Silver Anvil award in 2001.

Elizabeth understands that successful PR is a combination of thoughtful strategy and excellent execution. Her deep domain expertise in information security has honed her ability to craft high-impact, creative strategies that map to specific client situations and objectives. Her experience as a freelance writer for CMP Media and more recently as a security blogger contributes to her ability to drive strong media relations, editorial and content development programs that create name recognition, market and company validation, and thought leadership for clients.

Those that have been benefited from her expertise include Airtight Networks, Check Point Software Technologies (IPO in 1996), Certicom (IPO in 2000), Cydelity (acquired by Digital River), GreenBorder (acquired by Google in 2007), IPWireless, interWAVE, the Executive Women's Forum for Information Security, Privacy, and Risk Management (EWF),,Marimba (IPO in 1999 for $54 million), Net Objects, the SANS Institute, Sygate (acquired by Symantec in 2005), Thor Technologies (acquired by Oracle in 2005), TriCipher, and numerous others.

Elizabeth is part of the Security Bloggers Network and sits on the advisory boards for the Institute for Cyber Security at the University of Texas at San Antonio and SafeMashups LLC.