Liz is a very experienced and effective PR person. Her knowledge and expertise in the cyber-security space enable her to steer the conversation and deliver superior coverage that would otherwise be difficult to obtain. Liz is super-dedicated to her clients, she’s energetic and relentless, and never leaves a stone unturned when it comes to getting the best results. I highly recommend her. Rani Osnat - VP Strategy & Product Marketing, Aqua Security
As Co-Founder and CTO of Tufin, Liz was my preferred partner for developing ideas and content, not only for PR purposes but also for new product and messaging concepts. Liz is a pro and working with her is a rapid path to exposure on the best channels. The content that Liz dispatched to some of the most-respected sites in our industry (cyber-security) still attracts people to our business today. Liz is one of the best PR people I’ve worked with for sure. She’s a hacker at heart. Strongly recommended.
Reuven Harrison - CTO and Co-founder, Tufin Technologies
I've covered the cyber security space as a reporter and industry analyst for more than 14 years. During that time, I've worked with hundreds of public relations professionals. That's why I can say, with some authority, that Liz is one of the best in the business. She has a strong grasp of the technology industry including the challenging information security space, a nose for what will make a good story and great attention to detail. Simply put: she gets the job done. Most important: Liz is a consummate professional. I highly recommend her!
Paul Roberts - Publisher and Editor in Chief, The Security Ledger & The Security of Things Forum (TM)
Liz's understanding of our unique market was absolutely exceptional. She articulated and communicated Cytegic’s message and pressing news events with a methodical, concise approach. With her aid, Cytegic boosted its marketability and visibility, and for that we are forever grateful.”
Shay Zandani -CISSP. CISA, CISM, CRISK, and CEO, Cytegic
Liz can make things happen like no other. Not only is she a master at her craft and incredibly fun to work with, but while working for me at Thor, she quickly gained a deep understanding of our business, our corporate culture, the competitive landscape, and the key trends and issues driving the identity management market during that time. As a result, our PR became more strategic, which was reflected in the quality and quantity of our press coverage and in increased support for PR initiatives from customers and partners. I’d work with her again in a heartbeat.
John Aisien - Co-founder and CEO of Blue Cedar Networks (former client, Thor Technologies)
I've spent much of my career dealing with the explosive growth of the information security industry, years marked by massive change, both positive and negative. Liz Safran has been a valued ally through these years, someone who understands how to deal with the issues that arise in delivering security products and services to an often unpredictable market landscape. Liz is a treasure in that her street smarts are not confined to PR - they extend to the realm of security itself. Few can bring more positive forces to bear for their clients.
Rebecca Bace - CEO Infidel, Venture Consultant, Trident Capital
Elizabeth has produced outstanding results consistently. Her rare combination of energy, creativity and knowledge of the market landscape gives her great access to press, pundits and analysts. It also makes her extraordinarily effective.
Jon Brody - CMO, Interos (Jon was Liz's client at Sygate and TriCipher)
Liz Safran is one of the most effective press professionals I have worked with in this industry. Her knowledge of enterprise software, IT security and key customers is extensive, and she is one of the best connected people I know in those segments. She is also excellent at looking for, and submitting publicly available items of interest to her companies and their potential clients. I recommend Liz both professionally and personally.
Patrick J. Conte - Former CEO, Agiliance, Inc.
Having worked with Liz on two different projects, I would have no hesitation in recommending her strongly to any serious security technology company looking to get its message out. Liz is a high energy PR professional who has the earned the respect of journalists, research analysts and other opinion makers.
Ravi Ganesan - Director of Commercialization, Institute for Cyber Security at the University of San Antonio
Liz is the person who got me the best PR results of my career. She has an incredible human touch and naturally networks with lots of people who always want to help her. You will too! That gives her access to many "right people" who are happy to grant meetings and listen to her clients. She learns fast, is willing to try new things, and most of all, is very talented, not to mention effective. She did a phenomenal job for us at GreenBorder — Liz got us into the Wall Street Journal, Associated Press and numerous top tier newspapers around the nation, the Financial Times, Fast Company, 2 radio shows, and countless number of online and print technology papers with full reviews and lengthy (multi-page) articles.
Bernard Harguindeguy - Former CEO of GreenBorder
Elizabeth Safran’s understanding of how to deliver a message makes her one of the exceptional marketing consultants in a field of cut-from-the-same-cloth press-release-hawking noise makers.
Steve Hunt - CEO, Hunt Business Intelligence, former Forrester Research and Giga Group analyst
Elizabeth Safran has clearly and repeatedly proven that she is one of the best PR professionals in the industry mainly because she doesn’t see herself as “just” a PR person. Instead, she is steeped inside of the technologies she represents, effectively gaining access to an organization’s top decision makers while becoming a mover and shaker herself through her video and blog work. She also truly understands what both marketers and journalists need and intelligently delivers for both without compromising on either party's goals -- a difficult balance that most others fail to achieve. Among the hundreds of PR people I've worked with over the years, Elizabeth is among the rarefied set I count on one hand as a top-notch professional who is a real pleasure to deal with.
I have a long-term relationship with Liz, even pre-dating the launch of my own company, Essential Solutions. I have been writing about information technology solutions for close to two decades, and I appreciate working with a public relations agent who understands the kinds of stories I am interested in. Liz takes great care to match her clients' needs with my own, never trying to force-fit something for either party. In her own right, Liz has a deep understanding of technology-based business solutions, which is of great benefits to her clients. She helps them tell their story to a wide range of prospects, press and analysts.
Linda Musthaler Principal Analyst, Essential Solutions Corporation and writer of the Technology Executive newsletter for Network World
Elizabeth Safran is a true professional. She is one of the cream of the crop in public relations, and she is one of the rare few that truly understand how to do PR in the complex media mix that ranges from old-style print to the newest of the new media. Even better, she understands the how reporters, editors, information providers work, and how to get her customers' messages out to that vast array of diverse outlets. Because of this, working with Elizabeth Safran is a pleasure, not only because she takes my needs into account, but because she can deliver her message in a way that works with me.
Wayne Rash - eWeek columnist, Veteran IT Trade Press Reporter, Lab Director, columnist and author
Liz’s quick wit, strong intellect, and gut-level intuition communicated in a direct but humorous style delivers impressive insights into the world of security and beyond. I highly recommend Liz’s work for those who want information not only about security events, but also the behind-the-scenes insights.
Susan Trainer - CEO Trainer Communications (now 10Fold)
Anyone that works with Liz will not only get plenty of ink, but reap the benefits of her ability to connect with her clients with a wide variety of audiences that can help move their businesses forward.
Ken Tyminski - Consultant and former CISO, Prudential Financial
Elizabeth Safran is one of the most engaging and passionate technology public relations experts I have ever met. The term “doing your homework” is overused, but it’s one of the best ways to describe Liz’s work ethic. She will study every facet of a vendor’s technology, products and market position to craft the perfect strategy for gaining the highest level of exposure. She applies her knowledge to one of the deepest relationship networks I’ve ever seen. I have watched Liz use these skills and assets time and again to propel even the smallest company to thought-leadership status. She is truly an asset to have on anyone’s team.
Lawrence M. Walsh - Vice President & Group Publisher, Channel Insider
Any start-up that works with Liz raises their profile just by becoming one of her clients. I’ve taken on advisory roles at several of her client companies through her introductions and as far as I’m concerned, any company she asks me to take a look at is one worth knowing about.
Bob West - Former CISO Fifth Third Bank, and Bank One