Messaging & Positioning Good messaging is the lifeblood of a company’s marketing. While a consistent and easily digestible value proposition is a “must-have” for tech companies, a company’s messaging is more than its tag line, boilerplate and list of product and/or corporate differentiators. It reflects the company’s ability to articulate where, why and how they fit into their market. Good messaging and positioning enable you to turn strands into cloth, puzzle pieces into a cohesive image, anecdotes into a narrative. LGPR has collaborated with many young companies to help them identify and articulate the most compelling aspects of their business.
Thought Leadership/Influencer/Social Media Programs You have a delighted customer, a high profile board member, a rolodex full of A-listers, a hot tip or a rock star spokesperson. How do you leverage these assets and relationships into competitive advantage? Whether it’s creating a customer or corporate advisory board, hosting an in person or online event, creating compelling social media content, LGPR helps its clients navigate known and emerging channels for presenting their companies to the world.
Customer Programs Just because a customer won’t participate in a press release doesn’t necessarily mean that they can’t be used as an asset. There are a variety of ways that you can leverage customers that won’t come across as abrasive. LGPR has worked with the internal communications departments of many large companies and can help navigate the realms of what is possible, as well as work with customers to determine what sorts of activities would best serve their interests.