Messaging & Positioning Good messaging is the lifeblood of a company’s marketing. While a consistent and easily digestible value proposition is a “must-have” for tech companies, a company’s messaging is more than its tag line and product or corporate differentiators. It reflects the company’s ability to articulate where, why and how they fit into their market. A well-told story is easy to remember, and LGPR’s customer centric approach has helped many young companies identify and articulate the most compelling aspects of their business.
Thought Leadership Programs You have a delighted customer, a high profile board member, a rolodex full of A-listers, a hot tip or a team with a lot to say and the energy to say it. How do you leverage these assets and relationships into competitive advantage? Whether it’s creating a customer or corporate advisory board, hosting an in person or online event, creating or contributing to online conversations, LGPR helps you navigate known and new channels for presenting your company to the world.
Customer Programs Just because a customer won’t participate in a press release doesn’t necessarily mean that they can’t be used as an asset. There are a variety of ways that you can leverage customers that won’t come across as abrasive. LGPR has worked with the internal communications departments of many large companies and can help navigate the realms of what is possible, as well as work with customers to determine what sorts of activities would best serve their interests.
Event Strategy and Management The great thing about conferences is that it gives you face-time with people you rarely get to see in person. In addition to booking press and analyst meetings at a conference, LGPR can help produce a prospect dinner, industry roundtable or customer appreciation event (to name a few possibilities). Whatever the best course of action is, LGPR will ensure event PR initiatives run smoothly and that all participants agree it was time well spent.
