Cybersecurity is more crowded, hype-driven and noisy than ever before. Telling a unique, differentiated story to audiences that have heard it all before requires an understanding of what resonates and what doesn’t.
Furthermore, the Internet and Social Media have fundamentally disrupted the discipline of Public Relations. There are fewer professional journalists spread out across fewer publications. The number of blogs has increased exponentially, with bloggers and blogs transitioning in and out of “influencer” status in an unpredictable fashion. X, Facebook and LinkedIn have turned people and companies into real time content and news syndicators, speeding up news cycles and disrupting traditional corporate communications practices.
Therefore, companies that want to be in the news need to move faster than ever before, without being reckless or sloppy. Whether adding our unique stamp to “block and tackle” PR programs, jumping on an unforeseen opportunity or creating a viral campaign, LGPR consistently delivers results that add to the bottom line.
Our services can be divided into two main categories: