Editorial (Media Relations, Print, Online, & Blog Writing and Idea Generation) The best way to develop expertise in something, regardless of if its sports, painting, martial arts or communications is to immerse yourself in it. LGPR understands the media because it is engaged with it all day, every day. Whether pitching a trends story or managing editorial calendars, navigating the blogosphere, managing a product review or placing a contributed article LGPR has a strong “nose for news,” as well as for making its clients a relevant part of it.
Analyst Relations Third party validation is part of the grease that skids deals through the pipeline. Analysts play a key role in defining and scoping emerging markets, not to mention they can help companies that need you to find you. With a keen understanding of the strengths, focuses, and areas of influence of different firms and individual analysts, LGPR can support your company’s ability to develop strong relationships with the analyst community.
Launches, Press Tours and News Generation Corporate and product launches are an essential part of every corporate communications program. They place a company on the map and create a “pipeline” for future coverage. From organizing a road or phone tour to writing FAQs, briefing materials and talking points, running formal or impromptu media trainings, interview support and follow through, LGPR puts and keeps its clients in the spotlight.
Speaking Submissions Speaking opportunities can be an effective way to introduce company executives to potential prospects, partners, employees, and other influencers in a way that showcases your company and its offerings in the most positive light. In a world where relationships are built and nurtured over the Internet, showing up at the right event can accelerate relationships in a way that has yet to be duplicated online.
Conference and Event PR So you’re invested in a booth presence at a conference and you’re trying to get the biggest bang for your buck – whether it is presenting at the conference, making an announcement, throwing a party, meeting with analysts, partners, or customers, LGPR will help you determine the best way to extract maximum value from the event.