Media Relations The best way to develop expertise in something is to immerse yourself in it. LGPR understands the media because it is engages with reporters and editors all day, every day (just about!). Whether pitching news, trends, managing a product review or placing a contributed article LGPR is constantly interacting with a wide bench of trade and business-oriented media outlets that care about and cover cybersecurity, cloud and payments technologies.
Analyst Relations Third party validation is part of the grease that skids deals through the pipeline. Analysts play a key role in defining and scoping emerging markets, not to mention they can help companies that need you to find you. With a keen understanding of the strengths, focuses, and areas of influence of different firms and individual analysts, LGPR can support your company’s ability to develop strong relationships with the analyst community.
Launches and News Generation Corporate and product launches are an essential part of every corporate communications program. They place a company on the map and create a pipeline for future coverage. Whether organizing a press tour, writing FAQs and other briefing materials, running a media training or driving interview support and follow through, LGPR places its clients in the spotlight, and then keeps them there.
Conference and Event PR So you’re invested in a booth presence at a conference and you’re trying to get the biggest bang for your buck. LGPR canhelp you determine how to extract maximum value from the event, be it submitting (or helping you fine tune) a presentation, making an announcement, hosting a dinner, throwing a party or meeting with analysts, partners, or customers,