About Looking Glass Public Relations (LGPR)
LGPR is a public relations consultancy dedicated to supporting the needs of cybersecurity startups. Acting as an extension of its clients' team, LGPR helps them to find and use their voice to craft compelling narratives about who they are, what they do and why they do it. LGPR helps its clients to:
Elizabeth Safran, Founder & Principal, LGPR
With more than 20 years of public relations and communications experience, Elizabeth founded LGPR in 2006 after spending a decade at two boutique tech PR agencies in Silicon Valley.
Elizabeth began her career at Lutchansky Communications (LComm), where she discovered her passion for cybersecurity. As the account manager for (a pre-IPO) Check Point Software Technologies, Inc., she helped the company land cover stories in Forbes and Fortune during the same week. During her tenure at Trainer Communications (now 10Fold), she launched the its cybersecurity practice, which upon her departure accounted for one third of the company’s revenues.
Elizabeth's domain expertise in cybersecurity enables her to ramp quickly, think strategically and focus on crafting high-impact, creative campaigns and content. Her experience as a freelance writer honed her story telling abilities -- skills she uses daily to keep her clients in the news.