About Looking Glass Public Relations (LGPR)

LGPR is a public relations consultancy dedicated to supporting the needs of cybersecurity startups. Once it engages with a client, it acts as an extension of its team, helping them to find their voice and then use it to tell their story and shape the narrative within their industry.
 
LGPR enables its clients to:

• Adopt a strategic approach to Public Relations and Corporate Communications
  
• Establish a strong presence within current markets or create a new one.
  
• Build credibility, “personality,” corporate identity and thought leadership.
• Attract more customers, partners, staff, advisors, and advocates.
• Generate coverage and create lasting relationships that propel their business forward.
  

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​About Elizabeth Safran, Founder & Principal, LGPR

With more than 20 years of public relations and communications experience, Elizabeth founded LGPR in 2006 after spending a decade at boutique tech PR agencies in Silicon Valley.  Elizabeth found her passion for cybersecurity at Lutchansky Communications (LComm). As the account manager for Check Point Software Technologies, Inc., she helped LComm  land cover stories in Forbes and Fortune during the same week, helping the agency win the Bull Dog Reporter’s prestigious Silver Anvil award in 2001. At Trainer Communications' (now 10Fold) she helped launch the Company's cybersecurity practice, which upon her departure accounted for one third of the company’s revenues. 

​Elizabeth's domain expertise in cybersecurity enables her to ramp quickly, think strategically and focus on crafting high-impact, creative campaigns and content.  Her experience as a freelance writer and security blogger (She was the first PR person to be accepted into the Security Bloggers Network) honed her "nose for news" and story telling abilities, skills she uses daily to place and keep her clients in the news.