About Looking Glass Public Relations (LGPR)

LGPR is a public relations consultancy dedicated to supporting the needs of information security companies. Founded in 2006 by technology PR rainmaker Elizabeth Safran, LGPR believes tech start-ups can and should be as innovative in their communications as they are in their design of products and services. LGPR is a consultancy and selects its clients carefully. Once LGPR engages with a client, it acts as an extension of its team, dedicated to creating and maintaining positive relationships with the press, tech analysts and other people with the potential to move its business forward. 
 
LGPR enables its clients to:

• Adopt a strategic approach to Public Relations 
• Generate coverage and create lasting relationships with the press, analysts, and other key influencers.
• Establish a strong presence within current markets or create a new one.
• Build credibility, “personality,” corporate identity and thought leadership.
• Attract more customers, partners, staff, advisors, and advocates.
• Provide industry "buzz" that helps to drive sales.

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​About Elizabeth Safran, Founder & Principal, LGPR

With more than 20 years of public relations and communications experience, Elizabeth founded LGPR in 2006 after spending a decade at boutique tech PR agencies in Silicon Valley.  She founded  Trainer Communications' (now 10Fold) cybersecurity practice, which upon her departure accounted for one third of the company’s revenues.  Elizabeth found her passion for cybersecurity at Lutchansky Communications, where as the account manager for Check Point Software Technologies, Inc., she helped the company land cover stories in Forbes and Fortune during the same week, which led to the agency winning the Bull Dog Reporter’s prestigious Silver Anvil award in 2001.

​Elizabeth's domain expertise in cybersecurity enables her to ramp quickly, think strategically and focus on crafting high-impact, creative campaigns and content.  Her experience as a freelance writer (for CMP Media) and security blogger (Elizabeth was the first PR person to be accepted into the Security Bloggers Network) honed her "nose for news" and story telling abilities, skills she uses daily  to place and keep her clients in the news. 

Clients that Elizabeth saw through to a liquidity event include Check Point Software Technologies (IPO in 1996), Marimba (IPO in 1999 for $54 million), Certicom (IPO in 2000), GreenBorder (acquired by Google in 2007 – its first security acquisition), Sygate (acquired by Symantec in 2005), Thor Technologies (acquired by Oracle in 2005), and Secure Islands (acquired by Microsoft in 2015).  A full list of past and present clients can be found here.