In order to help clients think strategically and creatively about how they interact with various audiences and ensure all PR initiatives are structured for maximum impact, LGPR breaks the communications process down into three interconnected components.
The Message: Clear, digestible, “sticky” messaging is a powerful business asset. How key messages are packaged and the context in which they are presented matters. Understanding what conversations to have, with whom, what to stress in those conversations and when to have them enables start-ups to become as intentional and strategic with PR as they are with their sales efforts. It’s the difference between being interviewed and getting covered, being heard and being remembered, between being a part of and standing out in a crowd.
The Messenger: How a person presents information directly impacts the way it is received. LGPR combines fundamental communications strategies with the subtleties of a person’s personality and speaking style to ensure that the face and the content of the message are aligned. The messenger also refers to specific PR programs and tactics. Understanding when it best serves a company to place a product review as opposed to a contributed article or a FaceBook survey.
The Audience: Public Relations is the practice of sharing information with various audiences (or “publics.”) At the end of the day, it’s all about people communicating with other people. The best communicators intuitively focus on their audience and are able to tune their conversation to their needs. For those not so naturally inclined, the PR function ensures a company spokesperson understands the needs and nature of the person they will be speaking to. The ability to add value to both parties involved in an exchange is the secret to both effective communications and relationship development.
We believe the art and science of communications relates to identifying and establishing synergies between these elements. When that occurs is when the real magic happens, and “3-D visibility” is established. It’s no mean feat to create mass appeal for complicated technology products. But you can create focused appeal, and then push those conversations outwards to places they might not ordinarily go. Proudly sitting at the intersection of art and science, Looking Glass Public Relations is dedicated to promoting the innovation that our clients bring to the table, one conversation, one interview, and one press release at a time.