With more than 20 years of public relations and communications experience, Elizabeth founded LGPR after a five-year stint at Trainer Communications (Now 10Fold), where she founded the company’s security technology practice, which upon her departure accounted for one third of the company’s revenues. Previously, at Lutchansky Communications, she contributed to a variety of enterprise, Internet, security, and wireless accounts. As the account manager for Check Point Software Technologies, Inc., Elizabeth helped land the company cover stories in Forbes and Fortune during the same week and contributed to the agency winning the Bull Dog Reporter’s prestigious Silver Anvil award in 2001.
Elizabeth understands that successful PR is a combination of thoughtful strategy and excellent execution. Her domain expertise in information security has honed her ability to craft high-impact, creative campaigns that map to specific client situations and objectives. Her experience as a freelance writer for CMP Media and security blogger contributes to her ability to drive strong media relations, editorial and content development programs that create name recognition, market and company validation, and thought leadership for clients.